New Shotgun Sale

The sign alongside a road in Austin, Texas, reads out in plain English: NEW SHOTGUN SALE. But what is new? the shotguns? or the sale?

Inside the store you'll find a vast selection of street howitzers to choose from.

Surely there's a shotty in the sale with your name on it. But beware: Maybe there's also a bullet somewhere on these shelves with your name on it too...